amazon.length.max
Titles must not exceed 75 characters, including spaces. This is the general limit. Media product types and category exceptions are not applied here.
Source · reviewed 2026-10-13
Amazon and Walmart title rules
These are the general rules TitleCheck scores against. Each rule links to the marketplace page it came from, with the date it was reviewed.
Category-specific limits are not in these packs. A rule marked review due is older than the review window. That label is informational.
Amazon
General title rules for Amazon stores other than Saudi Arabia, Egypt, Türkiye, and the United Arab Emirates. Media product types are excluded. Category-specific limits are not applied. The character limit is the one in the length rule, from Amazon's title requirements after the July 2026 update.
Version 2026-10-13.1. Pack reviewed 2026-10-13.
An error deducts 40 points from that part of the score. A warning deducts 15. The score is the weighted mean of the parts that could be checked.
Length and format weight 30
amazon.length.caps
Do not write the title in all caps. Capitalize the first letter of each word, except prepositions, conjunctions, and articles. A word of 4 or more letters in all caps is flagged. Short acronyms and tokens that contain a digit are not.
Source · reviewed 2026-10-13
amazon.length.chars
Titles must not use these characters: !, $, ?, _, {, }, ^, ¬, ¦. These characters are allowed only in a specific context, such as a style number or a measurement, and are flagged otherwise: ~, #, <, >, *. Characters that are part of the brand you enter are not flagged.
Source · reviewed 2026-10-13
Keyword stuffing weight 25
amazon.stuffing.repeat
Do not use the same word more than 2 times. Prepositions, articles, and conjunctions are exempt. Singular and plural forms, and hyphenated forms, count as the same word. A brand word reused in a different sense is not distinguished. The character limit is a separate rule.
Source · reviewed 2026-10-13
Banned words weight 30
amazon.banned.promo
Titles must not contain promotional phrases such as: free shipping, 100% quality guaranteed.
Source · reviewed 2026-10-13
amazon.banned.restricted
Titles must not contain restricted phrases such as: FSA/HSA eligible.
Source · reviewed 2026-10-13
amazon.banned.subjective
Do not use subjective phrases such as: hot item, best seller.
Source · reviewed 2026-10-13
amazon.banned.sale
Do not include promotional messages such as: sale, free ship.
Source · reviewed 2026-10-13
Attribute order weight 15
amazon.attributes.brand
Put the brand name first. This is checked only when you enter a brand. Amazon's title guidance starts the suggested order with the brand name.
Source · reviewed 2026-10-13
amazon.attributes.order
When a title shows at least two of colour, size, and count, the suggested order is colour, then size, then pack count. Fewer than that is not checked. Category templates can differ.
Source · reviewed 2026-10-13
Walmart
General Walmart.com product-title rules from the Product details policy. Category-specific content standards are not applied. Attribute order is not scored, because that policy does not publish a general order for size, colour, and count.
Version 2026-10-13.1. Pack reviewed 2026-10-13.
An error deducts 40 points from that part of the score. A warning deducts 15. The score is the weighted mean of the parts that could be checked.
Length and format weight 35
walmart.length.max
Write a brief title that does not exceed 150 characters.
Source · reviewed 2026-10-13
walmart.length.caps
Do not write the title in all caps. Use proper capitalization. A word of 4 or more letters in all caps is flagged. Short acronyms and tokens that contain a digit are not.
Source · reviewed 2026-10-13
walmart.length.chars
Do not use special characters. Walmart's published examples are: ~, !, *, $. Characters that are part of the brand you enter are not flagged.
Source · reviewed 2026-10-13
Keyword stuffing weight 30
walmart.stuffing.repeat
Do not repeat keywords or phrases. This check flags a word that appears more than 1 time. Prepositions, articles, and conjunctions are ignored.
Source · reviewed 2026-10-13
Banned words weight 35
walmart.banned.promo
Do not make promotional claims such as: free shipping, walmart fulfilled, hot sale, top rated, premium quality, best-selling, clearance, black friday, savings, low price.
Source · reviewed 2026-10-13
walmart.banned.irrelevant
Do not include irrelevant information such as: coming soon, out of stock, discontinued.
Source · reviewed 2026-10-13
walmart.banned.retailer
Do not use a retailer name such as: walmart, unless it is licensed or part of the brand you enter.
Source · reviewed 2026-10-13
walmart.banned.url
Do not include a URL. These are flagged: http://, https://, www., walmart.com.
Source · reviewed 2026-10-13
Attribute order
No rule in this pack. This part is not checked.
Questions
Does the score mean a marketplace will accept the title?
This score is a heuristic against published style rules, not a guarantee of listing approval. It is a point-in-time check against the rule packs loaded on this page.
How long can a title be?
The Amazon rule loaded here allows 75 characters, including spaces. Media product types are excluded. The Walmart rule loaded here allows 150 characters. Category-specific limits are not applied.
What does the score look at?
Four parts: Length and format, Keyword stuffing, Banned words, Attribute order. A part that cannot be judged is left out of the score. It is not treated as a zero.
When is attribute order not checked?
Brand-first is checked only when you enter a brand. Size, colour, and count are checked only when at least two of those show up in the title. Walmart's loaded pack does not define an attribute order, so that part stays not checked.
Do you store the title?
No. A check is not saved. The share link contains the title, so anyone with the link can open the same check.
What is the waitlist for?
Bulk CSV checks are not available. Leave an email if you want a note when that lands. Single-title checks stay free, with no signup.
Check a title against these rules.